Corporate Identity Design

Campaign & Identity Rationale

bdt090 — Tue, 13 Oct 2009 23:57:59 +0000

Download it

HERE

Summary!

bdt090 — Tue, 13 Oct 2009 14:54:57 +0000

Below contains a summary of the final works completed for my corporate identity, Patience Magazine.

Logo and Tagline..

Front cover..

Traditional Media Element 1…

Print Advert

Traditional Media Element 2…

Print Advert Teaser

Electronic Media..

Website Splash Page – Welcome Page

Website Splash Page - Home Page

Electronic Media Element 2.0

bdt090 — Tue, 13 Oct 2009 10:54:48 +0000

Those entering the Patience magazine website will first encounter a welcome page, illustrated below..

The following is a blank ‘skeleton’ of the Patience magazine website. The 3 squares represent areas where key photo shoots or features from the current issue of the magazine can be featured. The black rectangle underneath the ‘HOME’ section of the navigation bar shows the viewer where on the website they are located.

Photos from the cover shoot (Eye Ewe) and two other example photo shoots were added with their respective titles. Each photo and it’s associated text would link the viewer to a gallery displaying further examples of each shoot. Font was chosen that reflected each individual shoot. The front cover image was also added at a lowered transparency behind the top right hand circle to indicate the current issue.

Here are examples of how the website would look like in internet explorer…

Electronic Media Element

bdt090 — Tue, 13 Oct 2009 08:33:06 +0000

I’ve decided for my electronic media element to do a website splash screen.

Here are a few examples of similar magazine websites…

www.oystermag.com

I liked the grid pattern for the stories that appears on the homepage. The navigation bar along the top also always easy direction around the website.

www.frankie.com.au

I like the simplicity to this website, with the white background.

www.russhmagazine.com

I like the simple black and white of this homepage. The the logo at the top and the feature photo shoot displayed below.

Traditional Media Element

bdt090 — Tue, 13 Oct 2009 07:05:16 +0000

For the traditional media aspect of my CID I have decided to create a print advert. The likely location of this advertisement would be newspapers or other magazines. For this reason the print advert must be effective in both black and white and also colour. After creating a black and white version, it was deemed that this provided a more effective advertisement with an elegant and attention grabbing simplicity. The print advert combined the use:

The logo and tag line
The picture featured on the front cover
And a slogan

The slogan ‘you waited, and now it’s here’ was used as it emphasised the name of the magazine (i.e having patience) and also creates curiosity amongst those who are not aware of the magazine yet. The picture was used to allow the recognition of viewers when seeing the advert and seeing the magazine within news agents. The print advert also incorporated a circle in the top left hand corner. The circle is taken from the dot of the ‘i’ within the logo and helps draw attention to the slogan.

It is possible that this design could also be incorporated into a street poster series for the launch for the magazine.

Another option…

Another Print advert design created was a ‘teaser’, that doesn’t incorporate the logo of the magazine, but rather a website link that create curiosity amongst readers.

Tag Line

bdt090 — Tue, 13 Oct 2009 06:46:33 +0000

I decided to come up with a tag line to appear under the logo in advertisements, etc.

The line I decided on is ‘fashion art culture’, which summarises the main themes present within the magazine.

Triangle symbols appear between the words break up the phrases.

Front Cover

bdt090 — Tue, 13 Oct 2009 03:46:37 +0000

With the creation of the logo design finalised I now moved on to designing the front cover of the first issue of the magazine where the design would appear. The following table was found demonstrating the average dimensions (as well as prices) of magazine pages. This was kept in mind when creating the front cover.

It was decided to use an image I had taken of a friend which reflected the overall feeling of the magazine (combination of fashion/art/randomness). This image was chosen as the mesh pattern created by the laundry basket draws the eye of the viewer around the image and would provide a frame for the front cover.

The image was cropped and the logo design was added. The logo was inverted to white as it provided better contrast on the dark background.

Text was then added to the front cover. As the image was from a photo shoot entitled ‘Eye Ewe’, I decided to place this text within the space in the top left hand area of the front cover. The font used was called ‘Popular Std’ and provided a strong block case that contrasted against the logo. The model’s name was also placed on the cover in the font used for the issue number. Finally, a barcode and price were added in the bottom right hand corner. This was to provide balance on the front cover.

So there you have it, the front cover for the first issue of Patience magazine.

Logo Designs

bdt090 — Tue, 13 Oct 2009 03:09:14 +0000

After deciding on an identity and title font for the magazine, I have began designing some initial logos.

The first major concept with the design is the reversal of the top of the ‘t’. This provides a curved arch in which the dot of the ‘i’ can be placed into, another aspect of the logo. The size of the dot is increased dramatically to fit into the curve. In the first logo attempt the dot was left solid black to harmonise with the black dots that appear at the end of the letters ‘a’ and ‘c’. A bridge was also constructed between the stroke of the letters ‘t’ and ‘i’, though this concept was later scraped. In the next logo a white circle was added into the black dot to provide an outline. This was further enhanced by placing white circles with the dots of the letters ‘a’ and ‘c’.

After playing around with possible thicknesses for the outlines of the circles, the following final logo was created

The white space was utilised within the ‘i’ dot as an area to display the magazine issue number. The font used for this was ‘Orator Std’. This font provided a contrast with the font used within the actual logo.

Slogans

bdt090 — Tue, 13 Oct 2009 02:52:32 +0000

Just a few random slogan ideas…

‘You waited, and now it’s here…. Patience Magazine’

‘All you need is a little bit of Patience’

‘Patience… it’s all you need’

Font, etc.

bdt090 — Tue, 13 Oct 2009 02:49:57 +0000

So the winner was ‘Patience’ *dingdingding* and after searching through different types of font I’ve decided to go with a Serif font.

The serif font chosen was ‘Modern No. 20′ , pictured below..

I liked this font due to the elegant simplicity the small end strokes provided, as well as the dots that the present in the letters a i and c.

I’m thinking I will manipulate the dot of the i to provide a more unique design.